Thoughts on design
Is a book by Paul Rand An Jewish American graphic designer, probably the most important designer of the previous century, his designs and especially his ‘logo’ work is still venerated today, 3 decades after his death with some of the most important ones even 50 years after their inception. The logos of IBM, ABC, Morningstar, Inc., NeXT Computer, Yale University and Enron. To name a few.
Amazon description
One of the seminal texts of graphic design, Paul Rand’s Thoughts on Design is now available for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand’s original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer.